Kling AI(可灵)

Kling AI (Chinese: 可灵) is a generative AI video and image creation platform developed by the Chinese tech company Kuaishou (the parent company of the short-video platform Kwai). Launched in June 2024, it is a direct competitor to models like OpenAI’s Sora and has achieved global recognition for its high-quality, dynamic video output. It is a comprehensive creative studio aimed at both consumers and professionals.

The table below provides a quick overview of its core facts:

📈 Global Growth, Performance, and Accessibility

Since its launch, Kling AI has seen rapid international adoption and strong technical performance.

• Rapid Global Expansion: After launching internationally in July 2024, its global user base surpassed 45 million by late 2025.

• Competitive Performance: Independent benchmarks have rated Kling AI highly. For example, its 1.6 Pro model topped an image-to-video ranking, outperforming competitors like Google’s Veo2.

• Global Availability & Cost: It is accessible worldwide via its website (klingai.com). It operates on a freemium model with paid subscription tiers (e.g., $10, $37, $92 per month). Recent model updates have significantly reduced generation costs, making it more affordable.

🎬 Key Features and Capabilities

Kling AI is a versatile platform, particularly strong in video generation.

1. High-Quality Video Generation:

   • Text/Image to Video: Creates videos up to 2 minutes long at 1080p resolution from text descriptions or static images.

   • Advanced Control: Features like “Inspiration Word Bank” and Multi-modal Visual Language (MVL) allow precise control over scenes, camera movements, and lighting. Users can also edit videos by adding, removing, or replacing elements.

   • Complex Scene Understanding: The model demonstrates strong comprehension of physics, object permanence, and complex cause-and-effect sequences in prompts.

2. Digital Human Creation (Avatar 2.0): This feature allows users to create 5-minute singing or talking videos from a single photo and an audio file. The digital avatar displays natural, expressive facial movements and body language synced to the audio’s emotion.

3. Image Generation: Powered by the Kolors model, it can generate diverse, high-quality images from text prompts and offers over 60 artistic style transfers.

4. Integration with DeepSeek: It integrates the DeepSeek-R1 language model, which helps users refine and optimize their text prompts for better video and image results, lowering the creative barrier.

🌍 Target Audience and Global Use Cases

Kling AI serves a wide global audience in creative and commercial fields.

• Content Creators & Marketers: Ideal for quickly producing social media content (Reels, TikToks), promotional videos, and ads without a full production team.

• Professional Studios & Filmmakers: Used for prototyping, previewing complex scenes, and even final production. An AI-generated film using Kling AI was the first to be recognized by the U.S. Screen Actors Guild. Professional tests show its output can rival mid-tier CG work in specific scenarios.

• Business & E-commerce: The Avatar 2.0 model can create multi-lingual product demo videos at a fraction of traditional filming costs. Its API also serves over 20,000 enterprise clients.

🔄 Comparison with Other Major AI Models

In short, Kling AI is a powerful, globally competitive AI video generation tool that makes professional-quality visual creation accessible to a broad audience.